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Official · business · Apr 9, 2026

A Must for the Next Food Craze? Be ‘Social Media Gorgeous.’

B By Julie Creswell and Kevin Draper

📖 1 min read 👁 56 views 💬 0 comments

A Must for the Next Food Craze? Be ‘Social Media Gorgeous.’

The ascent of ube has little to do with the purple yam’s taste or Filipino origins. It’s the color, flavor experts say.

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